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Mobility and Wireless
1 Day
Education & Training
NFC for e-ticketing/e-couponing and other new usages
Presentation
We entered the Mobile Internet era. Near Field Communication (NFC) is a new short-range wireless connectivity technology with high expectations for innovative information services that emerged from the combination of contactless identification (RFID Radio Frequency Identification) and cell phones. NFC was launched in 2004 by Philips (NXP), Sony and Nokia. NFC can be used with a large variety of devices for touching connectivity: consumer electronics, mobile devices, locks, objects, printers, TV and PCs.  Consumers will be able to easily access a variety of services (m-payment, transport, travel, infotainment, culture...) and conveniently exchange information with a simple touch gesture utilizing NFC technology.
The NFC technology is revolutionizing the mobile services world and you have to know its technical aspects to exploit it today in your projects. The paper ticket or coupon is now a thing of the past. Our cell phone can be used to store virtual vouchers, transport ticket, coupons, etc.
Sky is the limit in terms of innovative content and services of our digital future where they will be location-based and touch-based!

Training's objectives
This module will give you basic knowledge of the NFC technology, addressed from the e-ticketing / e-couponing perspective. It will offer you feedbacks from local authorities having already implemented and developed NFC. Its technical section will give you practical answers to integrate NFC in your development strategy.

Who should attend?
Marketing managers, project managers, mobile operators, service providers.

Key topics
Communicating objects, standards, architectures, industrial overview, proximity marketing.

Program
9.00 - 9.45 am
NFC State-of-the-art and strategic vision on mobiquitous NFC smart places
by Serge Miranda, Professor, University of Nice Sophia Antipolis

9.45 - 11.00 am
e-ticketing and location-based marketing (POS marketing)
by Jérémie Leroyer, CEO, AIRTAG

11.15 - 1.00 pm
NFC standards and interoperability
by Nicolas Pastorelly, Senior Project Manager, University of Nice Sophia-Antipolis
- Radio Frequency Identification (RFID) NFC and Touch based services from an architectural point of view
- NFC standards comparison: Contactless 13,56Mhz, Type A, B and Sony - Mifare, Felica, Topaz formats
- Complementarity with Bluetooth
- Security SIM / Smart card
- Interoperability, standards, GSM association and ETSI

 
2.00 - 3.30 pm
Architecture and development kits JAVA / J2ME prerequisite
Nicolas Pastorelly, Senior Project Manager, University of Nice Sophia-Antipolis
- Development kits (SDK) and JSR 257
- Development platforms
- Present issues in NFC application development (certification...)

4.00 - 5.30 pm
Round Table - NFC and local authorities: experiences feedbacks
Moderator: Serge Miranda
François Lecomte, Managing Director, Forum des services mobiles sans contact (FSMSC)
Christophe Junac, Directeur de l'innovation numérique et des nouveaux usages, Communauté Urbaine Nice Côte d'Azur



Module designed and coordinated by Serge Miranda, Professor at the University of Nice (France)
 
WHERE AND WHEN?
 
no dates for the moment
 
RATES
 
From €200 (excl. vat)

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